Guiding Players with Clarity, Purpose, and Experience

Who We Are

After decades of coaching hockey at elite levels, Ben Murphy and Cam Ellsworth took a purposeful step beyond the bench to create a new kind of partnership — one focused on helping families navigate the complex and competitive world of hockey with confidence and clarity.

With over 36 years of combined coaching experience across NCAA Division I (Men & Women), Division III, and USHL programs, Ben and Cam bring an unmatched perspective shaped by years of evaluating talent, developing players, and building successful programs from the ground up.

Their shift from collegiate coaching to family consulting is built on a core belief — the hockey journey should be about development, not just destinations. They understand that true success is achieved not only when goals are met, but when players and families genuinely grow and enjoy the process.

 

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Ben Murphy brings 16 seasons of NCAA coaching experience across men and women.  By combining elite playing credentials with proven developmental expertise. A former University of Maine standout who competed in two NCAA national championship games and scored the historic game-winning goal in the 2004 Hockey East Championship triple-overtime thriller, Murphy understands the journey from prospect to championship performer.

His coaching career spans Division I programs including Bentley University, St. Lawrence, RPI, and Providence College, where he has specialized in forward development, power-play systems, and recruiting excellence. At Bentley, Murphy helped recruit the program’s first NHL Draft pick and guided the Falcons to their first back-to-back winning seasons in program history. His three-year tenure at St. Lawrence culminated in an ECAC Hockey championship, where he played a pivotal role in recruiting and tactical development.

Murphy’s comprehensive experience across men’s and women’s hockey at multiple competitive levels provides unique insight into the diverse pathways available to today’s players. His approach emphasizes skill development, situational awareness, and building the mental framework necessary for advancement—lessons learned through his own championship experiences and refined through years of developing players for the exact opportunities they’re pursuing.

Cam Ellsworth coached Norwich University while establishing himself among Division III hockey’s elite coaches. Over seven seasons, he compiled an exceptional 115-39-19 record (.720 winning percentage), ranking third among all active Division III coaches in winning percentage.  

Under Ellsworth’s leadership, Norwich achieved many successes: NCAA Tournament runner-up (2019), national #1 ranking (2020), two NEHC championships, and nine NCAA records including a team goals-against average under 1.00. His mentorship produced a National Player of the Year, five All-Americans, and three Academic All-Americans, demonstrating his commitment to developing complete student-athletes.

Prior to Norwich, Ellsworth spent seven years as associate head coach at Division I UMass Lowell, contributing to three Hockey East Tournament titles and five NCAA Tournament appearances. His playing background includes four years as a goaltender at Michigan Tech, where he still holds program records for games played (117) and saves (3,510), plus three seasons of professional hockey in the ECHL.

Ellsworth’s dual perspective as both a former goaltender and championship coach provides unique insight into game preparation, mental performance, and the systematic approaches that create sustainable success. Named the 2020 NCAA Division III Coach of the Year, he brings proven expertise in building championship culture while maintaining the academic and personal development standards that define elite programs.

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We support you in becoming your best self while fully embracing every aspect of the journey ahead. Our commitment extends far beyond simply helping you choose your destination—we provide comprehensive preparation that ensures you’re equipped to excel from day one. Through targeted development and strategic planning, we build the foundation for long-term success, so when you arrive at your chosen path, you’re not just ready to participate, but prepared to thrive and make an immediate impact.

Our comprehensive communication approach ensures you’re never navigating this journey alone. Through regularly scheduled calls, ongoing parent partnerships, and direct coordination with coaches and other key stakeholders, we maintain an open, accessible support network. We pride ourselves on being responsive and proactive, creating multiple touchpoints that keep everyone informed, aligned, and moving forward together

We serve as trusted guides who leverage our extensive experience to illuminate your path forward. Through personalized mentorship, we share real-world insights, help you navigate complex decisions, and provide the wisdom that comes from having walked this journey countless times. Our role extends beyond advising—we become invested partners in your growth, offering perspective that transforms challenges into opportunities and uncertainty into clarity.

VIDEO DEVELOPMENT

Your development accelerates dramatically when you can learn directly from coaches who have achieved success at the levels you're targeting. Our video development sessions aren't generic skills clinics—they're personalized coaching experiences where you watch and analyze game footage alongside coaches who have built championship programs, developed elite players, and understand exactly what it takes to succeed at your goal level. We break down your current gameplay, identify specific areas for improvement, and provide targeted strategies that address the exact standards expected at your next level.

These sessions give you access to elite-level coaching expertise that's typically reserved for players already at those programs. We'll study your footage together, compare it to successful players at your target level, and develop specific action plans for closing any gaps. Whether you're working on positional play, decision-making, technical skills, or game awareness, you're learning from coaches who have successfully developed players for the exact opportunities you're pursuing. This isn't just feedback—it's accelerated development guided by proven expertise that can fast-track your readiness for advancement.

COMPREHENSIVE APPROACH

Your hockey journey requires balancing immediate performance with long-term strategic positioning, and our approach addresses both simultaneously. While we're helping you maximize your current opportunities—whether that's earning more ice time, improving your role on your present team, or excelling in your current program—we're simultaneously building the foundation for your next advancement. Every development recommendation, every relationship we build on your behalf, and every strategic decision we guide you through is designed to enhance both your immediate success and your future prospects.

We understand that today's performance creates tomorrow's opportunities, but we also know that preparation for the future must begin now. Our comprehensive approach means we're constantly working on multiple timelines: helping you address immediate challenges and goals while simultaneously preparing applications, building recruiting relationships, and positioning you for opportunities that may not materialize for months or even years. This dual focus ensures you never sacrifice current success for future possibilities, or miss future opportunities because you weren't properly prepared. We're committed to maximizing your present while strategically building toward your ultimate hockey goals.

EXPERIENCE

Combined, we bring 36 years of elite-level coaching experience across every competitive level where you might aspire to play. From junior hockey development through Division I excellence and championship success at Division III, we've coached, recruited, and developed players at the exact levels you're targeting. Our experience spans both men's and women's hockey, giving us unique insight into the nuances, opportunities, and pathways available across all competitive landscapes. This isn't theoretical knowledge—it's hands-on experience building championship programs, developing individual talent, and understanding what coaches at every level are truly looking for.

We've been where you want to go, and more importantly, we've successfully guided players to get there. Our experience includes recruiting players who became All-Americans, developing athletes who set NCAA records, coaching teams to championship games, and building programs that achieved unprecedented success. This depth of experience means we can provide guidance not just on what you should do, but on what actually works because we've done it successfully at the highest levels. When we advise you on program fit, development priorities, or strategic decisions, that guidance comes from decades of real-world success in the exact environments you're trying to reach.

Network

When you become our client, our network becomes your competitive advantage. The college coach who needs to fill a specific position, the junior team looking for your skill set, the scout evaluating talent at your level—these are people we know personally and who trust our judgment about player potential. We don't just send your information into the void; we make strategic introductions, provide personal recommendations, and leverage our relationships to create opportunities that might never appear through traditional channels. Whether you're seeking exposure, advancement, or simply wanting to ensure the right people know about your capabilities, our network provides access to decision-makers and influencers who can directly impact your hockey future.

Connection

Your hockey journey doesn't pause for business hours, and neither does our support for your success. Whether you're facing a difficult decision about team selection, dealing with a challenging coaching situation, celebrating a breakthrough performance, or needing guidance before an important meeting, we're accessible when you need us most. Unlike traditional advising relationships that limit communication to scheduled appointments, we understand that the moments when you need experienced guidance most urgently often can't wait for the next business day.

We communicate the way that works best for you and your situation. Need a quick text response about an immediate opportunity? We're there. Prefer a detailed email exchange to work through your options? We'll provide comprehensive guidance. Facing a time-sensitive decision that requires a real conversation? We'll make time for that call. Want to review video or discuss strategy face-to-face? We'll set up that video conference. This accessibility isn't just convenience—it's recognition that your development and opportunities matter enough to warrant real-time support. When you're navigating the complexities of advancing your hockey career, you shouldn't have to face important decisions alone or wait for guidance when timing matters most.

Time

Our time investment in you goes far beyond scheduled meetings or phone calls. We're constantly working behind the scenes—watching games to track your progress, reaching out to contacts about emerging opportunities, analyzing program fits, and staying ahead of recruitment cycles and transfer trends that could impact your future. When you need us to spend extra time preparing you for a crucial meeting, helping you navigate a difficult decision, or advocating for your potential with a coach or program, we make that investment because your success is our priority. We don't manage hundreds of clients with generic approaches; we work with a select number of players who are serious about maximizing their potential, allowing us to invest the time each deserves.

Why Choose Us

Our time investment in you goes far beyond scheduled meetings or phone calls. We’re constantly working behind the scenes—watching games to track your progress, reaching out to contacts about emerging opportunities, analyzing program fits, and staying ahead of recruitment cycles and transfer trends that could impact your future. When you need us to spend extra time preparing you for a crucial meeting, helping you navigate a difficult decision, or advocating for your potential with a coach or program, we make that investment because your success is our priority. We don’t manage hundreds of clients with generic approaches; we work with a select number of players who are serious about maximizing their potential, allowing us to invest the time each deserves.