Coach Perspective Consultants was born when Cam Ellsworth and Ben Murphy made the significant decision to step away from their successful coaching careers to focus on what truly matters in hockey development – guiding families through the complex and often overwhelming hockey journey.
With a combined 36 years of experience coaching at NCAA Division I Men, Division I Women, Division III Men, and USHL levels, we've stood behind countless benches, evaluated thousands of players, and witnessed firsthand the challenges families face when navigating hockey's development pathways.
After years of building programs and developing players, we recognized a critical gap in the hockey world: families could benefit from authentic mentorship by those who truly understand the journey from both sides.
We believe there's a better way to navigate the hockey experience – one that prioritizes development over destination, values the human elements alongside the athletic ones, and ensures families actually enjoy this incredible journey rather than just enduring it.
What sets Coach Perspective Consultants apart is simple:
Time
We intentionally limit our client base to ensure we can provide genuine, personal attention to each player and family. Unlike high-volume services, we invest in understanding your unique circumstances, goals, and challenges.
Experience
We don't just talk about college hockey; we've lived it. Our guidance comes directly from decades of making recruitment decisions, building programs, and developing players at multiple levels of the game.
We've made the transition from coaches to mentors because we believe in the power of sharing our perspective with families who want to make informed decisions. Our goal isn't to tell you what to do, but to help you see the hockey journey through experienced eyes, providing clarity when you need it most.
Coach Perspective Consultants isn't for everyone – and that's by design. We're here for families who value authentic guidance, personalized mentorship, and a development-focused approach to the hockey journey.
50 YEARS OF COLLEGE EXPERIENCE WANTING TO WORK FOR YOU!
Not at all. Our services are designed for players across the skill spectrum who are serious about their hockey journey. We've coached players at various levels throughout our careers and understand that "success" looks different for each athlete. Whether you're targeting top Division I programs or exploring DIII and club options, our experience helps maximize opportunities at the right level for your unique combination of skills, academics, and goals. What matters most is your commitment to growth and finding the right fit.
The college hockey landscape has become increasingly complex, with families facing more options and higher stakes than ever before. What sets us apart is simple: 40 years of college coaching experience on both sides of the recruitment desk. We've evaluated thousands of players, made countless recruiting decisions, and developed athletes at multiple collegiate levels. This perspective allows us to offer insights that most advisors simply cannot provide. We won't promise placement at specific programs – instead, we deliver honest assessment, strategic guidance, and the tools to navigate this journey effectively.
We guarantee our expertise, our commitment, and our accountability. We promise consistent, responsive communication and a structured development process tailored to each player. What we won't do is guarantee specific athletic outcomes or college placements – and any advisor who does is being dishonest. College hockey opportunities result from the intersection of player development, academic achievement, and finding the right program fit. We guarantee a process that maximizes your potential within these realities, backed by decades of experience from the coaching perspective.
Quality guidance requires meaningful attention. Throughout our coaching careers, we've managed rosters of 25-30 players, developing deep relationships while providing individualized development plans for each athlete. We've structured our consulting practice with the same approach – limiting our client base to 30 families per consultant. This allows us to maintain the same level of personalized attention we provided as coaches, while ensuring responsive communication and thoughtful guidance for each family we serve. Our model is built on depth of relationship, not volume of clients.
Our service model reflects the depth of guidance, personalized attention, and exclusive coaching insight we provide. Our comprehensive program represents a premium offering in this space, reflecting the unmatched experience and limited client model we maintain. Rather than publishing a one-size-fits-all price, we prefer to discuss your specific situation in a complimentary strategy call. This allows us to ensure our services align with your needs and explain the value proposition in the context of your player's specific goals. We believe in transparency and will gladly discuss our fee structure during this initial conversation.
Most advisors focus primarily on placement and recruitment. Our approach begins with development and understanding. With 40 years of college coaching experience, we provide insights from the other side of the desk - how coaches actually evaluate and select players. We focus on finding the right fit academically, athletically, and personally rather than just chasing the highest level possible.
Parents are essential partners in this journey. We schedule monthly meetings specifically for parents to ensure alignment between player goals and family expectations. We also help parents understand their appropriate role in the process - when to step forward and when to step back. Our goal is to create a supportive family environment around the player's development.
That's perfectly normal and actually where our guidance is most valuable. Many families rush to identify a target level without understanding the full spectrum of opportunities. We help players explore all options - from Division I to Division III to ACHA programs - based on their unique combination of academic interests, hockey abilities, and personal preferences.
Absolutely! We are more than happy to help female athletes navigate their hockey journey. With specific experience in women's Division I coaching, we understand the unique aspects of women's hockey recruitment, development pathways, and program opportunities. The women's game continues to grow exponentially, creating both opportunities and challenges that differ from men's hockey. We provide gender-specific guidance that addresses the nuances of women's hockey development, the different collegiate landscape, and the unique timelines that often apply to female athletes. Our commitment to finding the right fit applies equally to all players, regardless of gender.
Throughout our 40 years of coaching, we've developed extensive relationships across the hockey world. Our network includes connections with:
-NCAA Division I and III coaching staffs across all conferences
-Junior hockey programs in the USHL, NAHL, and Tier III leagues
-Prep school coaches and administrators
-NHL and professional scouting personnel
-Hockey-specific training and development specialists
-Former players now working throughout hockey
However, we approach these connections differently than many advisors. Rather than simply "making calls" on a player's behalf, we leverage these relationships to help families understand program expectations, identify appropriate targets, and prepare for effective communication. Our network provides valuable insight and context, but we believe lasting opportunities come from players building their own authentic relationships rather than relying solely on third-party introductions.
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